Paid Social Knowledge Centre

Does Social Media Affect SEO?

Instagram vs Facebook - Which is Better for Your Business?

Facebook Ad Account Disabled: What Should I Do?

The complete guide to Facebook Dynamic Ads

Marketers Guide For Optimising Your Instagram Ads

How to use photography in social advertising to engage your audience

In today’s fast paced world, people prefer visual information over text in order to digest information quicker. This is why high-quality...

Why you should avoid boosting your Facebook posts

When advertising on Facebook, it can seem easy to simply click the ‘Boost Post’ rather than setting aside time to set up a detailed campa...

Digital Advertising and the Power of Personalisation

We live in a world of digital noise. Users have developed a partial immunity to this constant bombardment of messaging, all begging for a...

Using Facebook Friendship Data to Advertise Your Business

Did you know that you can utilise Facebook friendship data to advertise your business and products?

Instagram to compete head-on with YouTube?

Instagram has announced a new long-form video app called IGTV; a new way for Instagram users to publish videos up to an hour long!