We detail our e-commerce success for the brand, Wicked Brick.
Wicked Brick are a specialist ecommerce brand, selling custom display cases for valuables like Lego structures, Harry Potter wands, and other big brand collectables. With a desire to drive digital growth and increase their online revenue, they knew they needed to bring on board a specialist Digital Advertising Agency to help drive their brand forward.
When Wicked Brick instructed Loud Mouth Media in September 2021 to thrust them into the social ecommerce realm, we had clear objectives. As with any niche brand, our first priority had to be analysing high-intent audiences and understanding the platforms those buyers would be active on. Then we could use our expertise to ensure we didn’t just increase brand awareness but increase conversions.
Without prior digital marketing campaigns, we needed to prioritise return on investment immediately. To do that, we broke down all paid activity to the granular details and built a full-funnel strategy to support the data.
Strategic priorities were:
With regular reporting, we were very conscious of the rising popularity of certain brands that stimulated online revenue for Wicked Brick, so actively aligned campaigns with popular culture trends to boost sales. Campaign messaging and promoted products were therefore timed with key releases.
Eg: Visions on Disney+: We put more budget behind Mandalorian protagonist helmets and vehicle cases (showcased in the series) and kept the targeting on interests for wider brands like Star Wars and Disney. This way, a fan could watch an episode and immediately buy a display case to house their favourite merchandise. We also researched other shows and made sure this content was seen by super-fans of Mandalorian awaiting season 3 and awaiting the release of The Book of Boba Fett.
Our success across Facebook / Instagram had a positive impact on the overall success of Wicked Brick – and continues to do so. They’ve since added PPC advertising to supplement middle-funnel activity and are looking into TikTok to explore collaborating with Influencers for potent User Generated Content too. We’re proud to see the work we’ve done and continue to be a valued member of the Wicked Brick Marketing team.
If you ask us, that’s performance worthy of the top shelf!