Driving registrations through targeted Display, Paid Social and Video Ads.
Founded in Belfast in 1880, the Irish Football Association is the governing body for association football in Northern Ireland and is the fourth oldest governing body in the world!
Irish Football Association tasked Loud Mouth Media with carrying out appropriate research and implementing a Google Ads and Social Advertising strategy to raise awareness and drive registrations for their local summer and Halloween Football Camps. These two-day football camps were held in local sports centres and playing fields across Northern Ireland.
We implemented a number of Display & Video campaigns, combined with Social Advertising, targeting parents with an interest in football or activities and camps for kids in NI. Display advertising was implemented primarily to generate awareness whereas social was utilised mainly to drive camp registrations for the IFA.
We implemented various Display and Social campaigns targeting the following audiences:
Since partnering with Loud Mouth Media, the IFA have seen fantastic success. In total, we have delivered: