Black Friday Success 2023!

12 December 2023

As we reflect on another successful Black Friday it is very clear that e-comm success is more than just luck! We work hand in hand with our clients to build strategies long before those mega-sale days hit. With years of experience running sales campaigns, we've got the lowdown on what really works.

It is all about planning, preparing, and staying ahead of the competition.

With 80% of shoppers planning on buying during the sales, this makes Black Friday one of the busiest sale days of the year! As many as 65% of customers intended to shop online this season, with 36% of them looking for deals on social media. So, building your presence and investing in paid advertising is the way to go!

Here are some highlights from our 2023 Black Friday campaigns across our PPC and Social Advertising teams:

  • 7x ROAS

  • Revenue and Conversions up 133% YoY

  • Revenue up by 75% YoY to £51,312.58
  • Conversions are up by 81% YoY to 1,181.00
  • ROAS was up 87% YoY to 21.7x
  • 21x ROAS with £1k in sales from £50 spend.
  • 8x ROAS compared to 5X ROAS the day before Black Friday
  • Revenue up 60% YoY
  • Number of purchases up by 29% YoY
  • 9x ROAS

Wrapping up another year of success, it is clear that planning, preparation and staying ahead of the competition are the keys to successful campaigns.

 If you are a Retail / E-commerce business with the drive to achieve digital growth – whether on Black Friday, Cyber Monday, Boxing Day or otherwise – Loud Mouth Media have the expert team you need to deliver.

Make sure to get in touch with our teams, and explore the possibilities for success across PPC, Social Advertising, SEO and more!

You might also like