Performance Marketing | What EXACTLY is it?

01 December 2022

Marketing is a term that covers a great deal of platforms. From the TV adverts you see to the radio adverts you hear; the billboards you see on the street to the websites we use on a daily basis.

So, what exactly is Performance Marketing and what makes it more potent than more traditional forms of Marketing?


// What is Performance Marketing?

Performance Marketing is a type of Digital Marketing campaign that is defined by the measurability of those campaigns. Whether it be measuring budget, measuring value, measuring engagement or conversions; Performance Marketing is all about performance and insights.

While it typically covers only Paid Marketing Campaigns or Paid Media Campaigns, there are also less campaign-driven Performance areas like SEO. But the main area of Performance is the ability to drive data, review and analyse, and feed those learnings back into campaigns, and repeat. Besides, as with anything performance-based, the idea is it gets better and stronger in time.

Ultimately, if you have defined budgets or specific objectives to achieve, then Performance Marketing could be the right way to go. Insights allow you to understand your audience, understand your sales cycle, your brand strength and your impression share in your wider sector. All things that more traditional forms of Marketing just can’t offer – thank you internet!


// The Paid Media Difference

This is when the terms like ‘PPC’ or ‘Pay per click’ Advertising come into play too. Performance Marketing tends to live predominantly on the likes of Google, Bing and Meta (Facebook / Instagram), as well as other Social Media platforms; and allows you to break down your campaigns into granular details to drive insights and value for your business.

For example, if you have £2,000 per month to increase your online revenue and you sell garden furniture; you can choose the keywords that have the greatest search volumes that you feel will drive the biggest sales of your products on your chosen platform. And *cough cough* if you need help with this, our expert team have the awards to prove they can help your brand develop and grow via digital channels.

One of the key reasons Performance Marketing is a favoured form of Marketing moving into 2023, is the ability to be flexible on budgets – and with economic uncertainty, this is huge.

Why spend budget on a campaign when you can’t measure the success or failure of it? That can be risky, especially as we live through this cost-of-living crisis.

Performance Marketing will not only allow you to see the results of your budget spend, but you can then learn from previous campaigns, update new campaigns accordingly, and ensure all digital activity is optimised for the conversions you feel will achieve your business objectives.  


// How to make a start with Performance Marketing

Going into the New Year, this is the BEST time to assess your digital strategy and areas you want to see growth in. With a strong set of business objectives, you can then build a strategy around those objectives, and ensure you select the right platforms for your budget.

Here are some suggestions for a Digital Ecosystem fit for 2023, considering privacy and personal data needs to be a big part of your digital strategy:

Our Performance Marketing specialisms at Loud Mouth Media include:

  • PPC Advertising – Search, Display, Shopping, Performance Max, YouTube
  • Social Advertising – Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest
  • SEO – Technical SEO, on page and off page, content optimisation
  • Ecommerce – Across PPC and Paid Social
  • Performance Creative – Video, graphics, still frames
  • Digital Strategy
  • Conversion Rate Optimisation
  • And more!

Get in touch with our award-winning team, and get the expertise you need to help transform your Performance Marketing strategy in 2023.