Using Facebook Friendship Data to Advertise Your Business

30 July 2018

International Friendship Day.png

Did you know that you can utilise Facebook friendship data to advertise your business and products?

Did you know that you can utilise Facebook friendship data to advertise your business and products?

 

If you own a B2C business such as an ecommerce site, birthdays and life events are a great opportunity for customer activation. These are extremely targeted features and presenting an offer, gift, or some other interesting benefit to relevant users can help you reap benefits in terms of both brand awareness and revenue for your business.

 

So how can you leverage this opportunity for your brand?

 

Using Facebook ads, we can acquire new customers by prospecting to those who have friends with birthdays approaching. Firstly, this targeting option could potentially encourage friends to recommend products, services, party venues, restaurants and concerts to users with upcoming birthdays. Secondly, if your business is a restaurant, gift store, ecards/birthday card store or alcohol manufacturer for example, you can leverage this targeting option to promote your products and services as an ideal birthday gift.

 

We can also display targeted ads to close friends of people who are newly married, engaged or have recently moved - again, ideal for B2C businesses who sell the likes of wedding, engagement or housewarming gifts.

 

Friend targeting options include the following:

 

  • Friends of newlyweds
  • Close Friends of people with birthdays in a month
  • Close friends of men/women with a birthday in 7-30 days
  • Close friends of people with birthdays in a week
  • Close friends of men/women with a birthday in 0-7 days
  • Friends of people who recently moved
  • Friends of newly engaged people

 

Getting in front of close friends of people with upcoming birthdays or recent life events is a strong tactic to generate revenue from Facebook, which offers really interesting targeting options as listed above for creative approaches. Therefore, if your business is B2C, we strongly believe friendship targeting is 100% worthwhile!

 

Need help with Facebook Ads?

 

Loud Mouth Media is continually pushing the boundaries of Facebook Ads - If you would like to find out how a Facebook Ads campaign could help generate more leads or revenue for your business, get in touch with us today.