You’re not alone, and this is why the Digital Advertising space is SO competitive right now.
We might be in a cost-of-living crisis, but businesses the world over are maximising investment in digital channels to target their most conversion-rich audiences and increase those valuable website visits. Why? Because with so much of the world’s population online, you can now attract and convert audiences from anywhere in the world – and then gain data on their behaviour and almost clone those users to find more.
So, we know internet users are in the BILLIONS, we know there is interest out there, so how can you maximise conversions and not just by increasing budgets?
Of course, as a Social Media Lead Generation expert; I will always boast for Social channels – but stay with me on this one. Not only does the average person spend 144 mins on Social Media a day, but the likes of Meta see 70% of the world’s internet users on either Facebook or Instagram – and numbers don’t lie.
But aside from the reach they offer, the real power of Social is the ability to connect with your audiences when they are both actively searching, and also passively consuming media. This offers a unique benefit of being able to ‘sell’ or attract interest, without needing to be super sales heavy. It gives brands the ability to position themselves as educators, thought leaders, to build trust with audiences so they can nurture leads throughout their customer journey. And in 2023, when costs are high and Covid is only just behind us, ‘46% of consumers are willing to pay more for a brand they trust’. (Oberlo)
Our answer to driving awareness for consumers throughout their journey / throughout the funnel and enhancing brand trust? Promotion Content on Social Media.
As seen in this Buffer example, it’s all about showcasing your own work and positioning it as authentic, helpful content with paid promotion. This can be using existing blog content or case studies, but it needs to be relevant to your audience and offer some value to them.
Promoted Content has some core benefits:
Ultimately, we’re seeing that Promoted Content alongside other paid and organic activity can maximise reach and brand awareness.
‘Consistent presentation of a brand has seen to increase revenue by 33%’ (Oberlo). Remember when I said numbers don’t lie? Promoted Content puts you in the driver’s seat of the relationship you build with your customers; and with consistent thought leadership you can push consumers along their journey (and down your funnel) to increase digital revenue.
Even bloggers are prioritising Social Media to promote their content, with 94% stating Social Media was the best channel – ahead of Email Marketing, Paid Services and Influencer Outreach:
Some key areas to consider when utilising Promoted Content in your digital strategy:
If done right, Promoted Content can position your brand as a trusted provider; and brand trust is one of the hottest commodities right now. For more information on Paid Social Advertising and Promoted Content, reach out and let’s talk!
Loud Mouth Media are an award-winning Digital Advertising Agency with offices in Belfast, Glasgow, London and Dublin and are a Meta Business Partner. See more on our YouTube Channel, here.