29 August 2023
Every website has a common ambition: attracting as many visitors as possible. Yet, unlike a traditional brick-and-mortar business on a bustling street, achieving this isn’t solely a matter of having the most eye-catching facade. The intricacies of attracting visitors online are paved with complexities and are far more nuanced and demanding – this is where SEO comes into play and why performing an SEO audit is vital for success.
Executing effective SEO strategies isn’t a mere feat of chance; it requires a systematic and methodical approach – precisely the role of an SEO audit and SEO in general. Therefore, it’s easy to see that SEO audits play a pivotal role in determining how a site performs and devising a strategy for the holistic enhancement of every facet of the digital domain.
So, let’s answer some important questions about SEO audits and why they are needed.
Within the digital realm, search engine algorithms are an enigma - no matter how meticulous you are with your site’s presentation or content, sooner or later, your site will experience a drop in rankings. Many who notice that their organic traffic is flat or down don’t know what to do – after all, numbers don’t tell them what’s wrong.
This is where the significance of SEO auditing emerges as a beacon of clarity - SEO auditing is the first step in improving the site’s presence in search engine results; findings will shape what SEO tactics and actions are needed.
At its core, an SEO audit is a comprehensive evaluation of a site’s compatibility with search engine criteria; it involves a thorough examination of multiple technical, on-page and off-page elements that collectively gauge the site’s health in terms of visibility and position on search engine rankings. Effectively, an SEO audit offers a bespoke perspective on a website’s performance through the discerning lens of search engines and will highlight opportunities for improvement.
Here are 6 aspects of SEO you need to know about.
An SEO audit will determine how many known ranking signals your site ticks and highlight areas to improve.
An SEO audit will:
Very much so, and this is why:
At Loud Mouth, we have an experienced SEO team that has provided long-term incremental growth to many clients over the years.
As a digital marketing agency, we always advise all our PPC and Social clients not to underestimate the power of an SEO audit and SEO in general. If you want to learn more about why the alliance between SEO and other channels is necessary, have a read here.
And when you’re ready, let’s talk SEO!