PPC Advertising | The Benefits

21 March 2023


Experts say Paid Ads can generate 200% return on investment, and ultimately numbers don’t lie – PPC Advertising is a hugely worthwhile addition to any digital strategy. But we appreciate for those who haven’t used PPC Advertising before, it can be a daunting and somewhat intimidating task!

Is it really cost effective?
Is it more suited to certain sectors?
What if you have a tight budget?

We’ll breakdown some of the important facts about PPC, the main channels for PPC, and of course – the benefits of PPC. After all, the average internet user is exposed to 4,000 – 10,000 ads a day… so there is a LOT to play for.


// First thing’s first, what is PPC?

PPC stands for ‘Pay per Click’, and Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. And that is essential here, you ONLY pay for advertising if your ad is actually clicked on – making it cost effective as you’re in control of what you pay for, how much you pay for it, and can weight budgets up or down dependant on performance.

Pay-per-click is usually associated with first-tier search engines. Speaking of…


// Is PPC exclusively on Google?

While Google is arguably the most popular platform for PPC Advertising, it is not the sole platform for PPC.

Pay per click advertising is a formula used on other platforms too – including:

  • Google
  • Bing / Microsoft
  • Programmatic
  • Social Media

With pay per click ads being so cost effective – allowing you to choose how much you pay, and what exactly you pay for – it is a very value-focused form of digital advertising. So most digital channels will offer a PPC option to prioritise return on ads spend (ROAS).


// Important Benefits of PPC Advertising

Being award-winning PPC experts, of course we stand by PPC; but it’s important to look at the data supporting why PPC Advertising is so successful and so worthwhile if you’re looking for digital growth. We’ve noted the 5 main benefits of PPC Advertising:

  1. PPC offers a Wide Reach

Google now owns 92% of the global search market… whether it be lead generation, ecommerce or just brand awareness – PPC can maximise your brand reach and get you in front of high-intent audiences.


  1. Paid Ads have a 200% ROI (Return on Investment)

Yup, this ol’ stat again – but it’s true. PPC Advertising can offer return, no matter your budget, and with the market average being 200%... how can you ignore that?!


  1. PPC Can Generate Twice the Visitors of SEO

Now we are huge SEO advocates too, but SEO is a slow and steady service, versus PPC which brings in twice the website visitors compared to organic search traffic.


  1. PPC Enhances Brand Awareness

With internet users in the billions, it won’t be a surprise that PPC can help gain immense brand awareness with digital audiences. In fact, PPC can increase brand awareness by 80%!


  1. PPC also Enhances Engagement

Whatever the sector, and whatever your client base, PPC offers the ability to get in front of audiences all over the world; and not just that – it maximises conversions. In fact, 65% of customers the world over click on PPC Ads.


If your business has digital growth plans in 2023 or beyond, make sure to reach out to our expert PPC teams in Belfast, Glasgow, London and Dublin. We can ensure you get the support you need across Lead Generation and/or Ecommerce; what’s not to like?!