Highly Commended at the Drum Marketing EMEA Awards 2023

19 June 2023

Drum roll…. The news is out!

2023 has been a HUGE year for the Loud Mouth Media trophy cabinet. Taking home wins at the UK Paid Media Awards and Performance Marketing Awards is no mean feat, and we are only halfway through 2023.

Continuing on our award-winning path, we are so excited to announce that we have been awarded Highly Commended for the Travel and Tourism category at the prestigious The Drum Marketing EMEA Awards 2023. 

Thanks to our team’s incredible work with our client Tourism Northern Ireland as part of The Derry Girls Go Digital Campaign.

Find out more about our award winning work on this campaign:

Travel/Tourism Advertising is all about transporting people to new worlds, sparking joy in audiences and playing to people’s emotions. Our 2022 campaign for Tourism Northern Ireland (TNI) that stimulated bookings in Northern Ireland and Derry did exactly that. Stimulating engagement from Northern Ireland and Republic of Ireland audiences following covid-19 was tough the world over. People were nervous and struggling to keep up with changing vaccination and travel restrictions; but that opened an enormous opportunity for TNI to capitalise on – the era of the staycation. And what better area to promote that Derry/Londonderry with Season 3 of the popular tv show Derry Girls kicking off. With a short 6week burst campaign while the show aired, we had to be aggressive and use video activity across YouTube and Facebook/Instagram to maximise reach and engage active audiences. Featuring in videos the locations Derry Girls had been filmed in, upweighting budget for times when the show aired, and using the burst to capture valuable data for future campaigns are only some of the strategic enhancements made. With the tv show being a hit, our expert team were able to drive BIG results, like:

  • Over 1.6million impressions on YouTube
  • 2.3million impressions on FB/IG
  • 1.3million video plays on FB/IG The show coined: ‘I don’t want to be an individual on my own!’ – and that character, history and beauty of NI came alive in our digital campaigns.

What more could you want from a Travel/Tourism campaign?!

Thanks to the team at Tourism Northern Ireland for their ongoing support and we can’t wait to continue delivering these BIG WINS!

If you want to work with an award-winning agency with results that make a difference, make sure to get in touch today.