Facebook ditches Power Editor!

08 February 2018

Changes toBusiness Manager.jpg

Will Power Editor be missed or will its removal be a blessing in disguise? Only time will tell!

 

 

Facebook like to keeps us on our toes with new updates appearing when we least expect it. The platform has started the year with a bang by firstly launching the NewsFeed algorithm update last month that has shaken up organic posts (read more here: https://goo.gl/8CK3wx).

 

This month it is the turn of the Business Manager to undergo a makeover with changes to the Ad Manager model. In a bid to make the platform more efficient for its users, Facebook has ditched Power Editor as a primary platform and instead has incorporated it into the current Ad Manager setup.

 

So what's new:

 

You can now publish small changes instantly - To make campaign management easier you can now publish edits to your campaign directly from the Ads Manager table. This includes budgets, statues, schedules etc.

Your work is saved as you go - All changes made in the editing pane will automatically be saved to your drafts. This new feature has been created to allow you to prepare campaigns easily in advance before they go live.

Saved reports have moved -  To make the overall platform structure more efficient all Saved Reports have now been added to Ads Reporting.

Summary row - You can now see a summary of your results based on the filters and columns you've chosen along the bottom of your campaign list.

 

With the new version rolling out this week how will the changes fair between regular Business Manager users? Will Power Editor be missed or will its removal be a blessing in disguise? Only time will tell!