Display Ads can increase Brand Awareness by up to 80%.
Display Advertising is essential for reaching users at each stage of their customer journey, and is integral in generating brand awareness.
With access to 90% of internet users worldwide, advertising on the Google Display Network offers a range of innovative audience targeting features allowing your business to place their message in front of prospects in the right place at the right time. As an experienced Digital Display Agency, we can ensure you get the expertise you need to nail every campaign.
The data doesn’t lie, are you driving large-scale awareness through Display Advertising campaigns?
Using Display Advertising, Loud Mouth Media can go beyond hand-picked website placements to engage with a hyper-relevant audience based on their online behaviours and browsing history.
Through the implementation of advanced targeting methods, our data-led approach helps to drill down to the most relevant traffic, identify new customers and even re-engage with existing customers.
Display Advertising provides businesses with specific targeting options, such as interest and demographic targeting. Enabling them to reach users based on their long-term interests and browsing behaviours:
We can build your ideal target audience using a combination of keywords, interests, apps and website URLs your target audience are likely to visit and have a long-term interest in.
In-Market Audiences allow us to target users who have been researching a certain product or service within the last 30 days, indicating that they are going to convert in the near future.
Custom In-market audiences are a way to connect with more relevant users who have visited associated URLs (including competitors) in the past 30 day period.
Affinity audiences are a highly effective targeting method, allowing businesses to engage with precise audiences at scale, based on their specific long-term interests and browsing activity.
Google groups users into distinctive ‘Affinity’ categories based on long-term data including search history and content consumption patterns such as the sites they visit, repeat visits and time spent on websites.
We can create highly specific Display campaigns to drive results. This innovative advertising method presents your business with a unique opportunity to build brand awareness, reach interested users and generate conversions for your business.
Key Benefits of Display Advertising campaigns include:
BANNER ADS - Digital banners are the ads you see along the edge of articles or websites you might be reading on the internet. They've been around for a long time, but can be great at articulating key messaging, supporting brand development and increase online revenue.
INSERSTITIAL ADS - These are the ads that appear during transition points while users engage with an app and are most often used on mobile devices. For example, you're playing candy crush, you pass the level, and an ad pops up. Interstitial ads!
VIDEO ADS - These ads come in two forms, in stream and out stream video ads. Mainly served on video platforms like YouTube for example, they can also be shown on social media ad networks and apps.
INTERACTIVE ADS - The name says it all really, these ads include advanced features like video, audio, or other elements that encourage a viewer to interact and engage with your content.
MOBILE DISPLAY ADS - These ads are simply display advertisements but made for mobile devices. So, when a user visits a website or an app those display ads show. Easy!
REMARKETING - Remarketing allows you to remind audiences of your brand and push them further along their customer journey. It is essentially serving an ad to someone who previously visited your website or clicked on an advert, and as a warm lead, they are 70% more likely to convert. The numbers don't lie, and we'll make sure your campaigns are optimised for conversions!
ONGOING CAMPAIGN OPTIMISATION - Display Advertising campaigns need regular optimisation, and we'll make sure they get the attention and the expertise they need to drive conversions. Whether it be messaging, creative, post-view or post-click conversion, we constantly monitor the progress of campaigns in relation to your business objectives. At the end of the day, we want to be an extension of your Marketing team.
TRANSPARENT REPORTS - Every month, we will provide you with a thorough, bespoke report on the performance of your display ads campaign; again, based on your business objectives and our agreed KPIs. The true strength in Digital Advertising is the data it generates, and this will allow you to see real-world data on brand awareness, online revenue growth, and more.
Display advertising is also known as Cost Per Click (CPC) advertising, meaning you only pay when a user clicks your ad. This means your budget is focused more on driving traffic to your website. More website traffic means users have been pushed down the funnel and are one step closer to making a purchase.
There are many advantages of display advertising aside from being a cost effective way to drive conversions. Check out some of the benefits below:
Investing in Loud Mouth Media as your display advertising partner gives you the opportunity to work with performance driven experts as an extension to your team. As Google Premier Partners and Microsoft Partners, Loud Mouth Media have all the channel specific insight required to ensure innovation and impact. For example, as one of the Top 3% of agencies in the UK (ranked by Google), we have access to Beta products before they are made available to the wider public, which allows our team to bring a competitive edge and creativity to campaigns often ahead of other top agencies across the UK and Europe.
As a full service agency, our team spans across a variety of services including Paid Search, Display, Video, Paid Social, SEO, Performance Creative, Ecommerce Marketing and CRO. Speak to our team to see how we can best advise you to reach your business objectives.
As of 2022, Google owns 92% of the global search market, but Microsoft’s search engine comes in second with 9%... yes, that gap may seem significant, but with more than 1 billion unique visitors each month, there are still plenty of people using Microsoft Bing.
If you’re a B2B, B2C or Ecommerce brand targeting desktop users in particular, Bing could be perfect for you. According to Microsoft Search Network data, the platform boasts 14.7 billion monthly desktop searches and 653 million unique desktop users.Learn more about Microsoft Bing Ads, here!
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