TikTok | Is it more than just Influencers?

03 May 2022

TikTok is a name that has flown into popular culture. Rising to a meteoric height of 3Billion downloads in only 4 years of operating, its growth is only rivelled by Facebook – even Instagram took 6 years to be what it is now.

So, what is it about TikTok? Is it just for Influencers and teenagers? Is it still a relevant tool for business communications in a post-covid world?

We think so! There is a reason why it’s in the Top 5 social media platforms in the world – and it might be Top 3 by the time this blog goes live. We’ve included some important facts on TikTok below, including some ways to navigate the platform for business success.

Truly – with TikTok the opportunity outweighs the Influencers!

  1. TikTok is a global platform, but it’s particularly potent for US audiences.

Did you know that 70% of teens across the United States use TikTok? People between 20 and 29 were the second biggest age group, followed by the 30-39s. For advertisers, this is a very important statistic because it showcases the blend of ages and demographics viewing your content.

  1. TikTok has the highest engagement rates across all Social Media platforms.

According to data from Upfluence, TikTok’s engagement rate is significantly higher than other major networks including Instagram, YouTube, and Facebook. Micro-influencers on the platform charge considerably less but are able to achieve engagement rates of around 18% which is huge for those with smaller audiences.

  1. TikTok houses 18% of ALL internet users.

While Gen Z is the most involved on TikTok, the platform has grown in popularity with people from all age groups joining in. In 2020, TikTok was used by 18% of all internet users around the globe. This figure is likely to be even higher for 2022, and being post-covid, but to think how many Billions of internet users are out there…. It’s mind blowing the reach your ads can get on TikTok; and to a truly global audience.

  1. TikTok gets over 1Billion video views per day

Yeah, you read that right, BILLION. During its first year, TikTok videos were viewed 1 million times a day. That was big then, because the company achieved this milestone in record time. But fast forward to today, and more than 1 billion videos are viewed on the platform a day.

  1. TikTok is all about being short and sweet

To get true success from TikTok, the tip is in the name. Consider the length of clips, shorter the better, and really get to the point. Content should feel like quick, engaging, visually appealing snippets into your business – whether that be products, services, culture, brand, etc. Also, don’t forget hashtags and tags – that’s how this enormously popular platform shares content with users, and you want to be on that list!

  1. TikTok offers lower CPAs when it comes to Advertising space

That’s right, with self-service ads available in a variety of regions, TikTok campaigns have the potential to reach huge audiences in over 150 countries, while priming lower Cost Per Acquisitions. So if you’re wanting to tap into a new, younger market or have core buyers in the TikTok demographic, is could be a strong option for ROI / ROAS.

  1. TikTok is a great Ecommerce tool, if you’re looking for new creative wats to reach younger shoppers.

    In the words of Business2Community: “TikTok ads can offer the following
  • Less marketing saturation: TikTok Ads are still pretty new, so have far less ad competition than Facebook and Instagram. Additionally, as the platform is best suited for shoppers under 24, fewer brands are testing reach.
  • Access to new markets: TikTok’s fast-growing global reach means marketing opportunities for international sellers.
  • Mass audience reach for key demographics: TikTok has a keen understanding of their market and has been able to integrate ads in a way that does not turn off their key users. If you add this to their growing user numbers, it offers mass reach for a core demographic on one platform.”
  1. TikTok is still big for Macro Influencers and Micro Influencers

While a lot of people discount the platform if they don’t see value in Influencer Marketing, you cant ignore the success TikTok has gained by capitalising on Influencer voices. It is a potent way to showcase the value of your products and services in the real world, while also selling in a passive manner to audiences who don’t like to be told what to do. Again, if your core buyers are the TikTok demographic, it’s worth exploring.


So, there you have it – TikTok offers a lot more than just Influencers. Have you considered including it in your digital strategy? Get in touch with Loud Mouth Media, award-winning paid social experts, and we can ensure you get the expertise you need and see growth across social media.

Get in touch here!