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When developing an effective digital strategy, it’s important to start by understanding the basics so you can really see the success of your efforts. Our experts summarise their top tips - click here to read more.
How effective a digital marketing strategy is will often be the difference between the success of a modern business and its downfall. Like anything that requires forward thinking, the more preparation and detail that can be put into these strategies the better.
Digital strategies require the setting up of business goals and the initiation of campaigns, which can be anything from gaining more customers, raising brand awareness, lead generation, or boosting sales. These will ensure that monthly, daily and annual goals are being reached, and if they aren’t, it gives businesses a chance to adjust their budgets and decide how best to move forward and plan a long-term business strategy.
So, what is digital marketing and what does a digital marketing strategy comprise?
Digital marketing uses the likes of the internet, mobile devices, social media and search engines to reach consumers. Unlike traditional marketing methods, such as print, billboards and TV, digital marketing is essentially data-driven. This technology then allows us to measure and track what users are doing so it can be collected, analyzed and used to understand how each touchpoint contributes to sales and conversions.
A digital marketing strategy can encompass anything from search engine optimization to YouTube, pay per click to Google Analytics or video marketing to social media management, but beyond the tools is a goal-driven approach. This is created to reach more clients, increase revenue and growth, track progress, and find out what’s working and, more importantly, what isn’t. This includes:
Digital marketing strategies are much more than just a few social media posts, and when all the activities are put together they form part of a much wider plan.
It’s important to start by understanding the basics in order to develop an effective digital marketing strategy, which in turn will greatly improve the presence of your business online. After what can only be described as a turbulent 12 months which have presented many challenges, the ever-changing algorithms that come with digital assets have meant that it is now a better time than ever to develop or update a digital strategy. Using the tips mentioned above, it’s time to consider what a digital strategy can do for your business and how to start reaping the benefits right away.