28 February 2020
Social media marketing has evolved into a very important medium for businesses to sell their stuff, generate leads and raise awareness.
With the majority of social media channels continually improving and new ones emerging by the day, social ad spend - especially video, and particularly, mobile - has gone supersonic.
Get Paid Social right and the rewards are exceptional. Get it wrong and it can bite you on the backside.
Just having a Facebook Ads Manager account or boosting organic posts is not enough to help you get the most out of your social ads budget.
What’s worse, hacking around your Facebook ad account without a benchmark level of knowledge and experience can do way more harm than good for your campaigns.
One of the common problems people can run into is what to do when your Facebook Ads account is disabled.
There are a number of reasons why your account may be disabled. These are covered in great detail in the Facebook terms and conditions, but as a short version here are the common reasons why your account would be disabled:
The best thing to do when your account becomes disabled is to consult the Facebook Business help centre and find out why your account may have been disabled.
At that point you need to get in touch with Facebook directly by starting out at this form, which allows you to give information on your Facebook Ads account, and allows Facebook time to investigate the issue.
While the amount of time it takes Facebook to respond to these issues can vary, it could be hours, days or weeks, it pays to make sure you are complying with what they need and that you are not trying to manipulate their policies.
There are email and chat options to speak with a technician directly but these are not always available.
You will always have the right to appeal the decision to disable your account. The problem is that it is unlikely a real human will read this appeal.
That said, you should clearly explain how you adhered to the T's & C's and that they have made a mistake.
If all else fails, it is possible to set up a new Facebook Ads account through a colleague or friend. However, if you are engaged in the same malpractice which got the account disabled in the first place, chances are this will be repeated with the new account.
Our advice - play by the rules!