Digital Insights: May

08 June 2017

Untitled design (5).png

The world of digital stops for no one - check out our favourite digital updates from May!

 

 

From YouTube training at Google; speaking and exhibiting at Digital DNA; and our MD winning 'Business Personality of the Year' at the Digital DNA Awards 2017, the Loud Mouth Team have had a very busy few weeks but the world of digital stops for no one - check out our favourite digital updates from May:

 

New promotion extension available in AdWords

 

Currently in beta, AdWords promotion extensions will allow advertisers to show a price tag icon beneath ads, highlighting a sale or specific offer on your website. Set up is as simple as creating other ad extensions but the promotion will really stand out in the SERP!

 

Find out more about the set-up here.

 

Pinterest adds autoplay video ads to feeds and search results

 

After debuting click to play video ads last summer, Pinterest is currently rolling out Promoted Videos that play automatically in feeds, search results and in the related pins section. Currently being tested with big brands such as L'Oreal, Toyota and Universal Pictures, we expect this to be a popular one for the e-commerce world.

 

Read more here.

 

Google Optimize and Google Surveys 360 join forces with AdWords

 

The latest integration from Google will make it easier than ever to understand and serve your potential customers, providing advertisers the opportunity to personalise custom landing pages linked to ads. The Surveys 360 integration is now live in the U.S. and Canada; the integration with Optimize will be available in the coming weeks.

 

These are just some of the latest features which were announced at Google Marketing Next- A full breakdown of our key takeaways from the event can be found here.

 

YouTube launches Creator Academy Course

 

Our team recently spent some time at Google HQ for YouTube training and were also delighted to be one of just 32 agencies from across the whole of EMEA invited to the Speak UP mentoring event.

 

As part of its commitment to review its policies on ad-supported content, YouTube has rolled out detailed guidelines for content that can be monetized on the channel. In addition, a Creator Academy course is now available to help advertisers create appealing content.

 

Find out more here.