SearchEngineWatch.com article on Google AdWords average conversion rates got us thinking - how do our clients' conversion rates compare ?
By nature, as a company absorbed in the world of PPC, we're keen readers of SearchEngineWatch.com. Last week's article on Google AdWords average conversion rates got us thinking - how do our clients' conversion rates compare to the industry standard?
We're always working hard to improve the conversion rates of all of our clients' accounts - after all - our success in improving these statistics greatly benefits our clients' businesses. But whilst it's important for us to always be tracking and improving these metrics we need to make sure we have something to benchmark them against - and that's why we found this article on SEW so interesting. So, how are we doing?
At Loud Mouth Media we are having great success within E-commerce with at least 75% of our clients achieving nearly double the average of 1.91% for the industry. We were delighted to see a couple of them blowing this statistic out of the water with a rate that is more than quadruple the industry standard (8.89% and 8.08% to be exact!).
What about other industries?
In other sectors we have had other outstanding success with one Education provider quadrupling the industry average CVR (4.13%) with a 16.37% strike rate. The success doesn't stop there with Loud Mouth also out-performing the industry average with the majority of our clients within the Industrial Services and Health and Medical sectors.
Why are we doing so well?
Many years of experience means we have a thorough understanding of the customer path to conversion. We use this knowledge to target them at the right time, in the right place to ensure conversions for our clients. The excellent results for our E-commerce clients in particular can also be attributed in part to the vast improvements to Google Shopping in recent years.
See how Loud Mouth Media could help improve your conversion rates by getting in touch, here!