A Day in the Life of a PPC Account Manager

04 October 2018

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Ever wondered what a PPC Account Manager actually does? We speak to Sharon Doherty about her role at Loud Mouth Media.

Ever wondered what a PPC Account Manager actually does? We speak to Sharon Doherty about her role at Loud Mouth Media.

 

Hi Sharon. Please tell us some facts about yourself.

 

I'm a really positive person, always looking on the bright side and always up for a chat or a laugh. I'm a self-confessed rom-com lover and am known in the office for apparently having bad taste in movies (I disagree!). My favourite things in life are visiting other cities, my cat, eating sweets, going to art museums, laughing, and occasionally going to spinning classes.

 

What did you study at University?

 

I studied Communication, Advertising & Marketing at Ulster University and loved every minute!

 

How/why did you get into digital advertising?

 

In previous roles I was involved in all aspects of marketing - both on and offline. It was in these jobs that I learned about how all elements of marketing come together, however it was the strength and versatility of digital advertising that interested me the most. My role in Loud Mouth Media is my first job focused solely on digital and from the very beginning I knew I had made the right decision to move exclusively into digital.

 

Please talk us through a typical day for you at Loud Mouth Media.

 

All great things begin with coffee and my days at Loud Mouth Media are just that. Arriving at my desk, first stop is emails, and second stop is always my Google Ads accounts - checking on progress of recent strategical changes, and analysing results. Each day is different and my job as a PPC Account Manager always involves the following:

 

  • Chatting with clients - reporting on campaigns and discussing new ideas
  • Optimising my accounts and ensuring they perform as best as possible
  • Deep-diving data on Google Analytics; and
  • Talking about ideas with my colleagues.

 

 

 

What do you enjoy most about your job?

 

I love generating results for my clients. It's amazing when you put a strategy in place and see a positive outcome. I love exploring new ideas and finding ways to take my accounts to the next level - be it exploring a new Google Ads Beta product or testing out Smart Bidding.

 

I also love the team of people that I work with - sometimes it feels like we're a big group of friends who just happen to work in the same place! Working with like-minded people really helps get the job done, sharing the same goals and work ethic ensures that we always come together to deliver great results.

 

Most challenging aspects of your job?

 

Adapting to change is a challenge but one that I am thankful for - digital moves so quick that we can't rest on our laurels and we are always driving towards bigger and better successes. Google is always introducing new and exciting features and as a Google Premier Partner we are always first to know about the latest Beta releases. While this is brilliant way to ensure our accounts are ever-evolving, sometimes it can a bit of courage to take the leap and try out these new features!

 

What kind of skills do you need to succeed in the job?

 

Communication skills, a super keen eye for detail, and the ability to look at the big picture. Google Advertising is all about the big stuff and the small stuff - the big stuff being developing account strategies, delivering goals for our clients, and communicating successes. The small stuff - deep diving data, making sure every ‘T' is crossed and every ‘I' is dotted! With so many variables coming into play when driving success in the digital space, attention to detail is essential in order to be constantly on the look-out for ways to optimise campaigns and ensure success. Communication skills are crucial for relaying information to clients and colleagues and being able to explain results in a meaningful way that goes beyond clicks and impressions!

 

What helps you get the job done?

 

My diary and Google Analytics. I rely 100% on my note book, diary and post-it notes to keep me in check - days are busy and good old-fashioned writing notes goes a long way! Secondly, it's essential that we know what our campaigns are doing and Google Analytics is an endless data source that we rely on for observing the customer journey, measuring success, and diagnosing any issues. Everything we do is data-driven and Google Analytics ensures there is no guess work, just facts.

 

Any advice for aspiring talent?

 

Ask questions. Your team are your greatest asset and I guarantee that they know more than a Google search will tell you! If you have a query, no matter how small it may seem, (or if you think you should already know the answer…) ask anyway. The team around you have so much experience and will always help you and offer advice.

 

We're always on the lookout for great digital marketing talent to join our team - You can send your CV to info@loudmouth-media.com!