LinkedIn Advertising Agency
Drive B2B Leads Today!LinkedIn Ads Reach Over 14% of the Global Population
/ / Why you Should Advertise on LinkedIn
Loud Mouth Media are specialists in LinkedIn Advertising, ensuring your brand is exposed to the most potent B2B network in the world. And with LinkedIn Ads reaching 22 Million more users in 2022 than 2021, the best is yet to come.
LinkedIn has 690 million+ members, and LinkedIn data shows that 4 out of 5 members have the power to impact business decisions. Meaning the audience on LinkedIn have 2x the buying power of typical online audiences... so, are you looking to drive B2B leads?
"Our revenue from web sales has grown since using Loud Mouth. Very happy with performance, ideas, advice and communication."
/ / Working with a LinkedIn Advertising Agency
LinkedIn is the biggest business and employment social networking platform in the world. It helps to drive career development, business networking and professional advancement; it is a powerhouse for B2B brands worldwide. Whether your business objectives are generating leads, driving website traffic, or building brand awareness, LinkedIn can have a 3.5x higher conversion rate for B2B audiences.
Our team of Social Advertising specialists can ensure your business reaches decision makers, gets double the engagement, and can ensure your growth potential is achieved. What's not to like?
/ / Advantages of LinkedIn Advertising
When it comes to engaging a professional B2B audience, there are many advantages to using LinkedIn Advertising. They include:
- Increase your Brand Reach with highly targeted campaigns.
- Targeting with demographics is very refined - including job titles, education, decision-making power, and interests.
- Customisable budget so you can work within your limits.
- Promote Your Products and Services.
- Connect with your target audience directly, and on a platform where they are active daily.
- Account-based marketing campaigns and post based campaigns available.
- Create a variety of LinkedIn ads with a variety of content - carousels, videos, static images, etc.
Get in touch and let's talk conversions!
/ / Types of LinkedIn Ads
- Sponsored Content: Also known as native ads, show up in your audience's LinkedIn feed, regardless of whether they’re scrolling on mobile or their desktop. LinkedIn labels these ads as 'promoted' to distinguish them from regular content.
- Sponsored Messaging: Previously known as Sponsored InMail, lets you directly advertise to LinkedIn members in their inbox.
- Text Ads: Show up along the top and right-hand side of LinkedIn’s desktop feed and are a good option if you’re looking to build strong leads with a professional demographic.
- Dynamic Ads: Run in the right rail of LinkedIn and speak to audiences directly through personalisation. When a Dynamic Ad pops up in a member’s feed, their own personal details, such as their photo, employer’s name and job title, are reflected back to them.
/ / LinkedIn Advertising Objectives
LinkedIn Advertising offers the ability to target your audience from top of funnel to lower funnel, in other words throughout the journey from initial engagement to conversion. Our advice is to split LinkedIn Advertising into 3 core areas:
Brand Awareness
Get your brand on the tip of people’s tongues, and start with an awareness campaign. These ads help get audiences talking about your products, services and brand. Through these impression-based campaigns, you can gain more followers, increase views, and spark greater engagement.
Consideration
Great for middle of funnel engagement, a consideration campaign is great if you want to qualify leads already somewhat familiar with your brand. These types of ads are optimised to help advertisers meet the following goals:
- Website visits: Get more eyes on your website and landing pages.
- Engagement: Encourage likes, comments and shares, as well as visits to other social media platforms and websites.
- Video views: Share your business story, your latest product, or a day-in-the-life via video.
Conversion
To capture audiences at the bottom of the funnel. A great way to engage audiences you want to generate leads or drive home a sale from. They can help meet these three objectives:
- Lead generation: Gain leads on LinkedIn by using forms pre-filled with LinkedIn profile data.
- Website conversions: Inspire more website visitors to download an ebook, sign up for a newsletter, or purchase a product.
- Job applicants: Spread the word about your company’s latest job opening with a job post.
/ / LinkedIn Advertising FAQs
- How much does it cost? LinkedIn generally recommends setting a budget of $5,000 per month, which you can spend in a few different ways. Setting it as a total budget for the month is the fastest way to spend it for heavy-hitting advertising, while splitting it to about $150 per day is better for a steadier approach.
- What is the purpose of LinkedIn? LinkedIn is like a live online CV. You can use it to connect to businesses you're interested in driving leads from, other developers, employers, and so much more. This is your vehicle to show off your businesses work experience to date. On it, you can link to your websites, apps, videos, and more.
- What are the Targeting options in LinkedIn?
- Demographic Targeting.
- Geographic Targeting.
- Placement, Device and Platform Targeting.
- Behaviour & Interest Targeting.
- Keyword & Topic Targeting.
- Custom Audience Targeting & Retargeting.
- Targeting Using Third Party Data.
If LinkedIn Advertising is for you, see some of our other specialisms...
