68% of Marketers state that Paid Advertising is one of the most important factors to their overall marketing strategy.
Loud Mouth Media are specialists in Programmatic Advertising, a swiftly expanding area of digital advertising promising to expand reach outside of traditional channels, including Display, Native, CTV, Audio, DOOH, Video, and In-Game.
Programmatic is buying digital advertising space automatically, using data to decide which ads to buy and how much to pay for them.
Driving value and conversions – what’s not to like?
"85% of US display ad spending is programmatic."
Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space), as opposed to traditional (often manual) methods of digital advertising.
Programmatic media buying utilizes data insights and algorithms to serve ads to the right user at the right time, and at the right price.
To help you understand Programmatic Advertising, we’ll break down the terminology. Firstly, programmatic can be categorized into three different types:
Real-time bidding (RTB): Also known as open auction, RTB is when inventory prices are decided through an auction in real time. As the name suggests, this is open to any advertiser or publisher. RTB is considered to be a cost effective way to buy media with a large audience.
Private marketplace (PMP): These are similar to open auctions, but PMPs have restrictions on who can participate. Only selected advertisers have access to PMPs on an invite-only basis. However, in some cases publishers may have a selection process which allows advertisers to apply for an invitation.
Programmatic direct: This is when a publisher bypasses auctions, selling media inventory at a fixed cost per mille (CPM) to an advertiser (or multiple advertisers).
The programmatic ecosystem also involves 3 main components:
Sell-side platform (SSP): A software that allows publishers to sell display, mobile, audio, video, native ad impressions to potential buyers automatically in real time. This includes ad exchanges, networks and DSPs (see below), and gives publishers greater control of their inventory and CPMs.
Demand-side platform (DSP): An automated ad-buying platform that enables agencies and advertisers to buy ad inventory cross-platform.
Ad exchanger: This is how the supply-side feeds inventory into the ad exchange. The DSP connects to the ad exchange, enabling advertisers, agencies, networks and publishers to buy and sell ad space. Inventory prices can then be agreed upon through the bidding process.
At Loud Mouth Media, our media traders analyse the data and optimise campaigns for those valuable conversions. Each client benefits from tailor-made support, support that includes recommendations on a bespoke media mix strategy, which begins with the identification of key objectives and target audiences.
Loud Mouth Media are present at all stages of the broadcast, whether it be Branding, Acquisition or Conversion. We analyse all the parameters and select the best levers to ensure you see digital growth via Programmatic Advertising.
Our award-winning specialisms include the following...