Next Level Search: Multi-Platform Search Advertising

04 April 2024

We all know that Google and Bing have been ruling the paid search game for years. But the search landscape is evolving fast and platforms like TikTok, Pinterest, YouTube, and Instagram have upped their search games and are offering a whole new world of opportunities for advertisers. 

These alternative platforms are bursting with engaged users who are actively searching for products, inspiration, and information. And the best part? They come with their own targeting options, allowing you to get your brand and products in front of new audiences beyond Google and Bing. 

So, if you are interested in reaching new audiences and expanding your paid search strategy, you've come to the right place. In this blog, we're diving into multi-platform search advertising and an omni-channel approach.  

Adopting an Omni-channel approach 

Although the digital landscape is changing all the time, an Omni Channel approach isn’t new (it’s just how we are using some of the platforms has changed). A cross-platform approach focuses on creating a seamless experience for the consumer no matter where they are in their journey. So, imagine this - your customer might see a product on TikTok, research it on Google, save it on Pinterest, watch videos about it on YouTube and finally purchase it on your website. Each touchpoint contributes to the overall journey, and together they have a powerful impact on the user's experience with your brand. The same goes for different ad platforms working together. By using different channels in a complementary way, you're maximising your reach and making it easier for customers to engage with your brand.  

Redefining Search Advertising 

When we talk about search advertising, we're talking about placing ads within search engines when users are on the hunt for a specific product or service. But here's the thing – any platform with a "search" bar could potentially be useful for your search advertising strategy. 

 Expanding Your Reach and Capturing Demand 

By expanding your search advertising across multiple platforms, you're widening your audience reach, boosting engagement with existing audiences, and enhancing brand awareness and recognition. It's the ultimate power move to capture more demand for your product or service. 

Well, there you have it – multi-platform search advertising can be a game-changer for your brand. By reaching new audiences and expanding your paid search strategy, you can maximise your reach and create an unstoppable force. And with the power of an Omni Channel approach, you can create a seamless experience for your customers, no matter where they are in their journey.  

 You’re probably thinking, how can I make the most of this?  

To make the most of this opportunity, you should tailor your content to fit each channel's unique audiences and features while making sure you keep your branding and messaging consistent across the platforms. You should be using audience insights to understand what works best for your different audiences. Regular monitoring and optimisation of campaign performance will always ensure effectiveness. 

At Loud Mouth, we have teams of experts covering PPC, Paid Social, SEO, and more, so we have it all covered when it comes to cross-platform search ads! 

If you're ready to take the leap and explore multi-platform search advertising, let's connect and get started on expanding your reach and capturing more demand for your business! 



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