Driving users to your website is easy, but getting them to stay there and convert is another story...
// WHAT ARE WEBSITE CONVERSION RATES?
Well if you don’t already know, its different objectives you may have for your target audience while they are on your website. This can range from smaller objectives such as newsletter sign ups, downloading an article or white paper or watching a product video tutorial. To larger objectives such as purchasing a product or enquiring to speak to your sales team. Different businesses will have different conversions as objectives based on their industry, our team can also advise on what would work for you.
// CALCULATING CONVERSION RATES
The next step is understanding how conversion rates are measured. Simply divide the number of conversions (desired objectives) by the total number of visitors, then multiply by 100. This will give you a percentage.
Now it is important to note here that conversion rates can vary wildly from industry and conversion type, for example 2% might be great for one business but another may be reaching 8%. At Loud Mouth, our team of experts work across numerous fields with a wide variety of clients and have the experience to be able to help you understand your current conversion rate and what you should aim to be achieving. If you want to speak to a member of our team on this, be sure to get in touch.
// BUT HOW CAN YOU IMPROVE YOUR CONVERSION RATE?
Our team have provided some top tips on how to make the journey as simple as possible for your customer. Keep reading to find out more.
// HAVE STRONG CALL TO ACTIONS
Our website has a key CTA on the homepage encouraging our audience to get a free essentials audit to get a sample of our expertise.
// WEBSITE FORMS
The length of the form can vary from industry to industry as you may want to limit spam. Consider what is essential information whilst also considering what is the best use of your team’s resources.
// STRUCTURE OF WEBSITE
So now you understand the value of converting customers on your website, you may be starting to think that enlisting an expert would be a good idea...
Get in touch with our friendly team today who would be more than happy to get you started. We're a leading PPC Agency in Belfast and Glasgow.