Digital Insights: September 2017

05 October 2017

Google Life Events Targeting Comes to YouTube, read all about this and more.



September saw two more Loud Mouths join our team! Sharon has joined us as an Assistant PPC Executive, and Heather joins as our Office Manager - we are delighted to have them on board and they are looking forward to supporting our growing list of clients!  Outside of our own office, check out some of the latest additions to the world of digital:


Google set to supercharge your call-only with ad extensions


Hundreds of thousands of advertisers are already using call-only ads to generate more phone calls from mobile search.  Google has now announced that for the first time you'll be able to show ad extensions with call-only ads to promote more relevant information about your products and services, giving people more reasons to choose your business. 


Starting 21st September, the following extensions for call-only ads began rolling out to all advertisers:


  • Location extensions 
  • Callout extensions 
  • Structured snippets 


Read more here.


Facebook budget optimisation


Facebook appear to be testing a new feature - we have noticed when setting up new campaigns that an additional feature has been added that allows the advertiser to optimise budget across advert sets.  As yet, there has been no official comment from Facebook, but we will be sure to keep you informed as this develops.  



Bing introduces new URL tracking parameters for ad extensions & locations


Bings Ads are introducing three new URL tracking parameters, which will further assist advertisers gain additional insight about the sources of an ad click


The new parameters:


  • {feeditemid}: The ID of the ad extension that was clicked.
  • {loc_physical_ms}: The geographical location code of the physical location of user that clicked.
  • {loc_interest_ms}: The geographical location code of the location of interest that triggered the ad.


With these new tracking parameters, it's possible that advertisers can use the data to discover if any trends exist between geographic locations and a specific ad extension.  This could result in advertisers tailoring ad extensions to specific areas depending on how receptive they are. 


Read more here.


Google Life Events Targeting Comes to YouTube


Google have rolled life events targeting to YouTube, marking an important addition to an advertisers' arsenal.  We were lucky enough to have access to this when it was still in Beta and can really see how this will add value to client campaigns.   Lie events targeting allows advertisers to engage with viewers when they are in the midst of important milestones and are most likely to change their shopping habits or make major purchases.


We are now able to reach users in the key months before or after life events:


  • University graduation
  • Moving House
  • Marriage


For example, someone who's likely to move house in the next 12 months, say, will investigate mortgage rates or houses for sale. Someone likely to move much sooner than that might investigate removal companies, and somebody that has moved is likely to then start looking at new furniture once those large expenses have been paid for.


We may only be one week into October, but following our training with Google this week, we are already excited to tell you about some brilliant new features on the Google Display Network - stay tuned!


If you would like to discuss your paid advertising strategy please do not hesitate to contact us.

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