Turn Scrolls into Sales with Paid Social

If Search is for people looking for a product, Paid Social is for finding people who don’t know they need you yet. It uses hyper-specific targeting interests, behaviours and demographics to put your brand in front of your ideal audience on platforms like Meta, TikTok and LinkedIn. It’s the ultimate tool for brand discovery and demand generation.

Boosting is the “lite” version; Paid Social is the full-throttle engine. While boosting gets you some likes, a full Paid Social strategy through Ad Manager allows for advanced A/B testing, sophisticated funnel targeting (prospecting vs. remarketing) and deeper tracking. We don’t just want “engagement”, we want conversions.

We can work with what you have, but we’re big believers that creative is the new targeting. If your assets aren’t optimised for social (e.g., 9:16 vertical video), they won’t perform. We can provide guidance or collaborate to ensure your visuals are thumb-stopping and designed to convert.

We use a “Full Funnel” approach. While social is great for awareness, we track the entire journey using pixels and API conversions. This means we can see when a user sees an ad on Instagram and eventually purchases on their desktop three days later. We prove the value of every penny spent.