Powering Up SSE Airtricity’s Growth
Providing consultancy and training to SSE Airtricity in order to gain increased traffic and organic search presence
KEY METRICS
Increased organic traffic, increased conversions and increase on clicks on Google SERPs.
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Organic Clicks YOY
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Conversations YOY
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Google SERPs Clicks YOY
THE CHALLENGE
- SSE Airtricity was being outperformed on Google by a key competitor
- Their existing CMS was outdated, limiting their ability to access ‘noindex’ pages, edit metadata and update old links
- They needed a cohesive SEO strategy across both home energy and business energy sectors
- Close collaboration was required with marketing and digital teams to align technical and content recommendations
THEY NEEDED
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Expert guidance on auditing the SSE Airtricity website and implementing priority SEO actions
- Recommendations to position SSE Airtricity as a leading sustainable energy provider and improve visibility for key products and services
- Training and support for the internal Digital Content Lead to manage SEO performance independently
- A detailed SEO strategy and execution plan to improve organic search performance
OUR Strategy
The approach we took…
Brand Positioning
Strengthened brand position as a high-quality and sustainable energy provider
Content optimisation
Focused on making key pages more informative and search-friendly to improve visibility
training & knowledge
Empowered the internal team to manage SEO independently
RESULTS
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More Organic Clicks YOY
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Boosted Conversions YOY
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More Clicks on Google SERPs YOY
