Connecting Homes,
Driving Growth:
YouFibre’s Digital Expansion
Driving Growth:
YouFibre’s Digital Expansion
How YouFibre Grew from No Digital Footprint to UK-Wide Broadband Success with Loud Mouth Media.
KEY METRICS
YouFibre are a telecommunications brand who had the aim to expand their ultra-fast, affordable broadband across the UK. From zero digital presence to nationwide success, YouFibre not only met but exceeded all original objectives.
THE CHALLENGE
- YouFibre, a progressive telecommunications brand, aimed to expand its ultra-fast, affordable broadband across the UK.
- The brand had no prior digital marketing presence before November 2021.
- Operating in a highly competitive sector, the main challenge was increasing conversions in a market where decisions were driven primarily by price and quality, rather than audience demographics.
- Competitor research showed focus on generic city-based search terms, leaving opportunities in smaller towns and developing areas untapped.
THEY NEEDED
Increase brand awareness and drive digital growth by expanding into new territories.
Achieve business objectives:
- Boost leads by 25% in new territories.
- Increase new users by 50%.
Achieve marketing objectives:
- Increase PPC registrations by 50% across key territories.
- Reach 30,000 PPC goal completions per month.
- Expand SEO keyword rankings from 6 to 10+.
- Double organic ranking visibility from 1,000 to 2,000+.
Implement a data-driven, geography-focused digital strategy targeting small towns and tailoring messaging to local socioeconomic factors to maximise conversions and ROI.
OUR Strategy
Data driven audience insights
Research
Used Google Trends and Ahrefs to identify relevant search behaviours
findings
Broadband decisions were driven by price, quality and service rather than demographic characteristics
outcome
Identified geographical areas with high purchase potential. Focused on smaller towns which was underserved by major providers
Geographical structured campaigns
META ADS
Targeted developing towns across the UK
BESPOKE CAMPAIGNS
Each town received tailored messaging and keywords specific to local needs
Result
Improved cost efficiency, expanded brand visibility in smaller areas and allowed agile budget allocation based on town-level performance
Tailored keywords
META ADS
Localised messaging based on socioeconomic insights. This gave YouFibre a personal, local touch which big brands couldn’t match.
MESSAGING FRAMEWORK
Framed YouFibre as the solution for all broadband needs.
- Cheap broadband
- Better quality broadband
- New fibre options
