More Than a Return: Helping Lyle & Scott Grow Across Borders and Channels
How we helped one of the UK’s top heritage fashion brands scale smarter across markets, channels and seasons.
KEY METRICS
2 years of continuous year-on-year growth
This is what it looks like when strategy, creativity, and performance come together. Our work with Lyle & Scott delivered standout results across paid search, paid social, and international markets – and the growth hasn’t stopped. We love working with a brand that’s open to new ideas and truly receptive to opportunities for growth. That partnership has helped us go further, faster – and the results speak for themselves.
Here’s what that success looks like in numbers.
CLIENT QUOTE
“Working with the LMM team over the past few years has been a pleasure. We’ve gone from strength to strength in both account growth and relationship building. They’re always on hand for urgent requests and on-top of distant campaign planning. We can’t recommend them enough!”
Back in the Room – and Ready to Grow
After a break from Loud Mouth, Lyle & Scott came back – and this time, we didn’t just pick up where things left off. We rebuilt smarter, scaled harder, and turned performance into long-term growth.
What started as a return to Google Ads evolved into a fully integrated partnership across Meta, SEO, creative, and European market expansion.
WHAT WE DID AND WHY IT WORKED
1. Performance-first planning
STRATEGY
We built a strategy that moved with their growing business – seasonal peaks, product drops, and always-on awareness
ROAS TARGETS REMOVED
When sales season hit, we removed ROAS targets to make sure performance could reach its full potential
2. Attribution with integrity
No fluff, no inflated numbers
We removed the 1-day view attribution on Meta, prioritising accurate, credible reporting over inflated numbers
WHAT HAPPENED…
Trust went up – and so did actual ROAS
3. Strategic expansion into Europe
international markets
Scaling internationally isn’t just about running ads in new markets. We advised on localisation
what we did…
Believed in the power of native translations, adapted creative formats, and tested market potential before recommending spend
4. On-brand creative that converts
Creative changes
Was/now pricing visibility added to catalogue formatting, ensuring every campaign was brand-safe and built for performance
5. A true extension of their team
the relationship
Working hand-in-hand with Lyle & Scott – joining team meetings, shaping strategy together, and recommending how and where to invest for growth
how it works…
It’s a genuine partnership built on trust, shared goals, and a clear focus on performance
6. BOLD TESTS, SMART WINS
Not afriad to test
From switching attribution to realign with GA4, to trialling Advantage+ alongside standard campaigns — we experimented with purpose, and we scaled what worked
Creative tweaks
Was/now pricing visibility in Meta ads helped boost clarity and urgency during sales. We leaned into smart targeting with new campaign types to push performance further
RESULTS so far
WHAT’S NEXT
We’re not slowing down. With brand studies, upper-funnel growth, and smarter localisation across Europe, Lyle & Scott are investing in long-term performance – and we’re right there with them.
