Driving Record Breaking Growth for Autoline Insurance
How a multi-channel approach helped Autoline achieve their most successful year yet.
KEY METRICS
A full-funnel strategy enabled Autoline to deliver their best-performing year for online quotes.
THE CHALLENGE
Autoline, a leading insurance broker with over 40 years in the business, operates in an extremely competitive marketplace. Their biggest challenge was standing out from rival providers while generating both online and offline private car insurance quotations. In particular, they needed to encourage users not only to complete quotes online but also to pick up the phone and call for a cheaper, personalised quote.
THEY NEEDED
To cut through the competition, Autoline needed a strategic digital advertising partner who could deliver measurable results. They required a multi-channel approach that would:
- Differentiate their brand from competitors online
- Drive high-intent traffic from users actively searching for insurance
- Retarget potential customers who hadn’t yet converted
- Maximise visibility across Search, Display, YouTube and Re-marketing to increase both online and offline leads
OUR Strategy
Owning the brand space online
BRanded search campaigns
This ensured Autoline captured all brand-related queries
hyper-targeted Display campaigns
Defended market share and reduce competitor interception on branded searches
Capturing High-Intent Users
TARGETED SEARCH CAMPAIGNS
Targeting users actively looking for insurance providers
REMARKETING CAMPAIGNS
Re-engage previous site visitors who hadn’t converted, with messaging encouraging them to call for a better quote
Driving Visibility and Reach
HIGH IMPRESSION SHARE
Prioritised to secure strong visibility against demand
DISPLAY & YOUTUBE ADS
Leveraged to reach audiences based on online behaviours and browsing habit
