Racing to the Top of the Gaming World
Driving 259% Revenue Growth: How GT Omega Dominated the UK Sim-Racing Market
THE CHALLENGE:
Navigating Global Headwinds
After previously working with Loud Mouth Media and leaving due to a period of strategic reprioritisation, GT Omega returned in October 2023 with a streamlined marketing budget and a significant business challenge. Increasing tariffs and import taxes had impacted the profitability of their US and EU operations, making it essential to grow their UK revenue to counteract these external factors.
The objective was clear: Maximise UK market share and drive high-efficiency revenue through PPC and Paid Social.
OUR STRATEGY:
Precision Targeting & Creative Native Placements
To meet the aggressive growth targets, Loud Mouth Media implemented a multi-layered approach across Meta and Google:
Segmented Audience Strategy
On Meta, we moved away from broad “general gamer” targeting and leaned into high intent SIM racing audiences – players of titles such as Forza and Gran Turismo who actively seek professional grade hardware. On Google, we ramped up upper funnel investment over the past year, using first party customer data to build strong lookalike audiences. We also layered in competitor URLs to clearly signal intent, helping the algorithm identify users already researching similar brands.
Creative-First Meta Strategy
To stand out, LMM and GT Omega worked together to create a robust creative portfolio including UGC throughout Reels and Stories. This “native” feel ensured ads didn’t feel like interruptions, while Advantage+ catalogue frames were used to tie campaigns together seasonally.
Algorithm-Driven Agility
Recognising recent changes to the Meta algorithm, we prioritised creative variation to fuel the platform’s system, utilising multiple ad formats and types.
Advantage+ Integration
We utilised Advantage+ catalogue frames throughout the campaign to seamlessly tie seasonal promotions together and maintain brand consistency.
Strategic Cross-Selling
To maximise customer lifetime value, we launched dedicated remarketing campaigns. These focused on cross-selling high-end Moza Racing components, such as wheel stands and racing seats, directly to existing cockpit owners.
The Power of Creative Themes
GT Omega stood out from the competition by leaning into culturally relevant and humorous creative themes. For instance, their Valentine’s Day “Tinder-themed” ads were a massive success, driving strong Click-Through Rates (CTR) and contributing to significant year-on-year sales growth for the period.
CLIENT QUOTE
The Results:
Record-Breaking Performance
The strategy delivered an exceptional period of growth. When comparing November 2025 – February 2026 against the same period the previous year:
259% Increase in Total Website Revenue
SOCIAL ROAS improved 86%
x15.56 ROAS on Google PPC
320% Surge in Social Traffic
THE TAKEAWAY:
By focusing on creating ‘native’ social content and refining our targeting towards serious SIM racers, we didn’t just increase traffic, we significantly improved its quality, delivering a nearly 18x return on social spend.
If your business is missing this level of performance, we can help you change that. Talk to our experts today.
