Unlocking New Markets for Milk & Blush
Expanding from the UK into the US, we built brand presence and drove sales growth through Meta, TikTok and Google Ads.
KEY METRICS
Milk & Blush is an e-commerce brand selling premium hair extensions for both professionals and at-home use. With a loyal UK following and strong market share, they were ready to take the next step – expanding into the US and beyond to become a globally recognised brand.
From UK market leader to international success, Milk & Blush saw standout results across every channel.
THE CHALLENGE
Milk & Blush were ready to scale, but breaking into the US while sustaining UK growth came with clear challenges.
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Strong UK market share, but limited international presence
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Big growth ambition: expand into the US while scaling UK sales
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Low brand awareness outside the UK
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Fierce competition in the beauty sector
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Needed a strategy to deliver reach and revenue quickly
THEY NEEDED
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Protect and grow their strong UK revenue
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Build brand awareness and trust in the US from the ground up
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Leverage creative content to cut through in a competitive beauty market
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Turn awareness into consistent sales with performance-driven campaigns
OUR Strategy
key considerations
Geographic targeting
Gradual US expansion, focusing on core city locations to build momentum
Creative strategy
UGC-led content to engage audiences and drive trust in the beauty sector
Full-funnel approach
Campaigns spanning awareness, consideration, and conversion
CHANNEL STRATEGY
META ADS
Conversion campaigns in the UK and brand awareness to build presence in the US
TIKTOK ADS
Leveraged UGC video creatives to replicate Instagram Reels success and drive efficient ROAS
GOOGLE ADS
Mix of Brand & Generic Search, Performance Max, Shopping, and Demand Gen for both UK and US
