Email Marketing Agency
Enhance Engagement Today!92% of online adults use email, with 61% using it on an average day
/ / Why you should consider Email Marketing
Loud Mouth Media are specialists when it comes to maximising engagement via Email Marketing. Whether it be advertising new products, communicating sales and discounts, or driving brand awareness to your network; we can ensure you achieve the results you’re looking for.
People aren’t just using email to connect with family and friends anymore. 61% of consumers prefer to be contacted by brands through email, which is good news for your business. Even better news? 99% of email users check their email every day, some as much as 20 times a day.
Are you maximising the potential of Email Marketing?
81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention.
/ / Working with an Email Marketing Agency
Email Marketing can be a potent way to engage your audience throughout their journey, whether it be for Ecommerce or Lead Generation. It can also be an efficient way to drive communications with your audience, as certain areas of Email Marketing can be automated.
Our team of specialists always advise thinking about a mix of automated workflows, as well as product and seasonal campaigns. Align email campaigns to overarching content strategies and Email Marketing can help launch and support wider initiatives for your business.
/ / BOOST OPEN RATES WITH AN EMAIL MARKETING AGENCY
With so many emails coming into our inboxes on a daily basis, it’s important to stand out to your audience and optimise all content for conversions. Some key areas to boost open rates to consider include:
- Subject line – This is a huge influencing factor on open rates. It should be creative, engaging and quickly scannable, to encourage readers to open your emails but also give a clear insight into what the primary focus of the email is about. Creating a sense of urgency can also make emails more enticing.
- Custom preview text – This is important to get right as it can enhance your opportunity to get users to click through on emails. Ensure its something which compliments the subject line to encourage the open.
- Personalisation – Personalised subject lines are over 20% more likely to get opened (Hubspot, 2019) so it’s worth considering this in future. This does, however, rely on capturing more subscriber information at the initial stages of the process.
- Sending time – This is something which will also impact on open rates as the aim is to try to find the optimal delivery date and time for your campaigns / industry. Using the “send time optimisation” feature in MailChimp can assist with this.
/ / BOOST CLICK THROUGH RATES WITH AN EMAIL MARKETING AGENCY
Same goes for boosting click through rates, some key areas to consider include:
- Calls to Actions – These are crucial to securing that all important click-through. For example, generic CTAs such as “learn more” or “read more” should become “Curious? Read More” or “Curious? Read On” or “Request My Information Package”.
- Segmentation – As with improving open rates, segmentation is a key focus when looking at improving click through rates. The more targeted you can make your emails and the messaging contained within them, the higher percentage of people are likely to click through.
- Frequency - Frequency of sending emails can have a huge impact on overall engagement with email campaigns – especially if you’re sending too many in a day, week or month.
/ / EMAIL LIST BUILDING WITH AN EMAIL MARKETING AGENCY
When you have the key areas of Email Marketing optimised, we turn to arguably the most important area. Email list building and making sure you get the right audience opting in to your email communications:
- Make sure there’s something in it for them - Whether it’s a promo code or early access to a new product or sale, a new recipe suggestion or other piece of thoughtful content, or the chance to win a prize, when you ask for someone’s email, make sure there’s something valuable in it for them.
- Offer useful/valuable content - Offer top quality content as a way to gather email addresses. Remember to encourage customers to forward content to friends and/or share via social media too.
- Facebook Lead Ads - These can be video or photo based, but they need to be visual. They are targeted to your audiences and therefore the most powerful way to scale your email marketing list. Test what lead magnets work for your audience and optimise accordingly.
/ / Email Marketing Automations
Automated workflows can make Email Marketing an intuitive and time efficient practise, maximising the potential for brand building and conversions. Some recommended automations include the below:
- Welcome emails for new subscribers & customers - This is a great way to engage audiences across ecommerce or lead generation. Remember, every email should have a CTA (call-to-action). Never send an email without a purpose, and that purpose should be included in your CTA.
- Product recommendations to gauge customer interest - One of the best things you can do in ecommerce is personalise product recommendations with email automations. For example, setting up a behavioural trigger from your CRM so you can recommend products based on what your customer has already browsed.
- Offers / Incentives triggered by behaviours on website - Everyone loves a promo code or giveaway! The cool part about using email automation is that you can target customers based on behavioural triggers (multiple visits to a product page), dwell time, etc.
- Customer feedback & review emails - This can be a great way to drive communication with existing customers, and also drive returning traffic to your website.
- Re-engagement email campaigns - Has your once loyal customer fallen off the face of the planet? Good news, email automation can help bring them back to your website.
/ / EMAIL MARKETING PLATFORMS
At Loud Mouth Media, we work with a strategic selection of globally recognised email marketing platforms for ease of use, and to ensure you get the right conversions from your campaigns.
Our platform experience includes:
- MailChimp
- Campaign Monitor
- Klaviyo
- Hubspot
- And more
Other award-winning specialisms include...
