GT Omega

We partnered with GT Omega to increase sales, reduce their CPA, and increase website traffic.

Background

 

Established in 2009 in Glasgow, GT Omega is an online retailer producing gaming chairs, racing cockpits, and gaming accessories.


The Challenge

 

We partnered with GT Omega at the onset of the COVID-19 pandemic with the challenge of driving increased revenue and increased web traffic to their website whilst reducing the cost per acquisition during unprecedented times due to the pandemic.


Our Approach

 

We identified that there was an opportunity to expand the target audience as users increasingly needed home office furniture, knowing that flexibility and reactivity would be essential for success. GT Omega had previously focused on high-intent users, so we began by implementing a full-funnel strategy across social media – where GT Omega’s target market was spending a significant amount of time.

Our team targeted users throughout the entire customer journey funnel, initially implementing broad awareness campaigns across Facebook and Instagram and gradually narrowing this focus to build consideration amongst users who shared similarities with GT Omega’s current customers. Campaigns were brought full circle with Dynamic Remarketing campaigns, driving conversions from GT Omega’s highest of intent users. Our Paid Social team was proactive with ad creative and copy and, with the help of our Performance Creative team, tailored creative for the distinct audiences being targeting.  We ensured that the strategy focused equally on both first purchasers and repeat purchasers.



Results

 

A range of campaign styles and holistic approach to evaluating website performance achieved overwhelmingly positive results, exceeding GT Omega’s expectations. Campaigns results included...

Loud Mouth Media - GT Omega Case Study.png

You may be interested in these services...

LOUDMOUTH-GRAPH-48x48.png (1)

SEO

Boost your organic search traffic by optimising your website to perform better in search engines for your target keywords.

Learn more
icon1-digital-strategy.png

Digital Strategy

The all-important groundwork to boost your ROI, ensuring the right decisions are made and the right channels used to meet your goals.

Learn more
icon5-social.png

Social Advertising

Social Advertising can accelerate growth, awareness & engagement. Do you want to reach targeted audiences & encourage conversions?

Learn more

Sign up for our newsletter here