Ever wondered what a Digital Marketing Assistant does on a daily basis?

24 June 2019

Ever wondered what a Digital Marketing Assistant does on a daily basis? We speak to Charlotte Hill about her role at Loud Mouth Media.

Hi Charlotte. Tell us some facts about yourself.

Hi! Well, I'm 27, born and bred in Belfast and love to talk...a lot! I’m quite creative and like taking on new challenges. I recently got married and we bought our first wee home. Therefore, my time outside of work is often spent shopping for all things home related, hosting dinner parties and, more recently, binge-watching love island - my guilty pleasure.

What did you study at University?

When I left school (only a year or two ago, I swear), I studied a Business and Media Degree and loved every minute, both inside and out of the classroom! Afterwards, I began working in an office for a charity that mainly worked with young people at risk and adults with addictions. In order to understand the work that they did I was asked to spend some time working with the service users face to face within the projects. It was here I found my love for people, their pasts and the psychology behind their actions. At this point my career path changed and I found myself returning to university, this time to complete a part time Community Development Degree alongside working within the charity’s projects. I feel that the experience I got from both degrees and the opportunities that came with them helped me grow and develop as a person both within work and life in general.

How/why did you get into digital advertising?

After almost 7 amazing years working in various social care roles and a change in circumstances, I decided to revisit my media days and take on a new challenge. As I’ve always had a keen interest in all things business and media related, I often took on marketing tasks within my social care roles. Now that I was older and possibly wiser, I felt it was time to take the plunge and revisit the world of media. This was a scary move, but it felt right. I felt that my experience within social care provided me with the tools that would be beneficial within the role of a digital marketing assistant. As the world has shifted towards digital, I felt this the best place to develop and learn new skills – fast forward a few months and here I am, learning something exciting and new every day at Loud Mouth (and I still get to talk)!

Please talk us through a typical day for you at Loud Mouth Media.

I wouldn’t say there is ever a typical day, each day is different and fast paced which I like! Usually I begin my day by checking my emails and the marketing team workflow to see what tasks need to be completed. Then I write myself a ‘To Do’ list for the day/week. I’m a big fan of lists! My workload could include any of the following;

  • Preparing unique proposals for clients. This includes carrying out research, I love this part as you never know what industry you will be working on next - there’s always something different coming through the door.
  • Our managing director Mark is an industry speaker, trainer and lecturer and speaks at a range of events, therefore we support him to develop presentations for upcoming events and client meetings.
  • We recently launched our new website. I often support in uploading and creating content for it.
  • Posting industry news and Loud Mouth updates across our all of our social media platforms.
  • I am responsible for ensuring Loud Mouth marketing materials are ordered and fully stocked.
  • As part of the marketing team we plan events and activities within the office. We recently held a bake sale that raised £1,118.50 for ‘Stand up to Cancer’.

What do you enjoy most about your job?

As I’ve only recently joined the team, I’m still learning something new every day and as digital advertising is ever evolving, I believe this will always be the case. I’m a strong believer in continuous learning to better ourselves. The diversity of the role keeps me stimulated and excited for each task. I really enjoy that my role combines my love for both media and psychology, as I often have to think like a consumer in order to effectively connect with the audience. The Loud Mouth team encourage creativity and new ideas meaning that no question or idea is ever stupid… this is great as I ask a lot of questions!

Most challenging aspects of your job?

As digital changes so often and quickly it means that we must change with it. As I am new to the team and sector at times this can be challenging to learn and write about.

What kind of skills do you need to succeed in the job?

I feel that good communication skills are key, both verbally and written. Within the marketing team we spend a lot of our time effectively communicating all things digital. As digital advertising is fast paced and changes so often, we need to be able to communicate new insights to our clients through proposals, social media content and through our website. Organisational skills are also crucial as we work to tight deadlines. Lastly, I feel it’s important to have fun and be creative, the Loud Mouth team are all so diverse and bring something different to the office and our work.

What helps you get the job done?

  • First and foremost, the team - they are always teaching, supporting and guiding me in the right direction. I have learnt so much in such a short time from them.
  • Canva – It’s easy to navigate and the graphic designs produced are class!
  • Team meetings – our marketing team have regular meetings to discuss our workload. These are useful to inspire new ideas and support each other with our workload if needed.

Any advice for aspiring talent?

If you think you might be interested in a digital marketing role, have an interest in digital media, like a challenge and have a creative side don’t be scared to take the chance to apply. Never be afraid to ask a question or ten, we all have to start somewhere!


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