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Display Advertising

Display is the most rapidly evolving form of digital advertising. We implement highly targeted, strategic display advertising campaigns to reach users at every stage of the sales funnel!

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Google Display Network (GDN)

With access to over 90% of Internet users worldwide, the GDN offers a range of innovative targeting features to place your message in front of your target audience at the right time, in the right place.

Long gone are they days of simply placing your ad on a specific website or following users around - display advertising is constantly evolving to allow for behavioural and contextual targeting, reaching key users at every stage of the sales funnel. Some clever targeting methods include:

  • Affinity Audiences – reach large groups of pre-defined users based on the long-term interests and browsing behaviour. Target anyone from your 'Cooking Enthusiasts' to your 'Luxury Travellers'!
  • In-Market Audiences – did you know you can target users who have recently researching a particular product or service online and are likely to be 'ready to buy'? Whether you sell kettles or car insurance - there's likely to be an audience for you!
  • Gmail Ads – target users based on the content of their most recent emails - whether this is what they are talking about or who is talking to them!

 

No matter what your business, display advertising presents a significant opportunity for you to build awareness, reach interested users and generate conversions. 

Contact us to find out which options will work best for your business

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